Products built from the first question to launch. A selection of the work, decisions and results along the way.
Founder / CEO · Live now
Concept to design to the App Store: a $560 average transaction and a five-star App Store rating.
Founder and product lead. Defined the vision, validated the core use case, and shipped a live luxury talent product with a lean, hands-on team.
0→1 App Launch · QSR
A net-new ordering experience for one of America's largest QSR brands, from discovery through launch.
Owned the roadmap across iOS, Android and Web with a 50+ cross-functional team. Used GA4 to define a nighttime persona, then shipped targeted push and a customizable Munchie Meal that lifted average order value from $8 to $11. Relaunched an upsell cut from MVP, adding 15% to AOV in a month.
Go-to-Market · Loyalty & Payments
300,000 loyalty sign-ups in ninety days, and a $4M health-first roadmap win.
Owned go-to-market for a net-new scan-to-pay and stored-value app, lifting loyalty and scan-to-pay sign-ups roughly 10% (about 300,000 users in 90 days). When the CMO wanted to reach health-conscious members, I pitched Apple Rings challenges and won them onto the two-year roadmap, a $4M bet.
0→1 App Launch · Convenience & Fuel
A loyalty-targeted sweepstakes that lifted participation 30% at launch.
Launched the 0→1 convenience and fuel app. Shipped a loyalty-targeted in-app sweepstakes that drove a 30% lift in participation post-launch, and designed user-defined profile fields for age-restricted alcohol and tobacco purchases, resolving the edge cases directly with engineering.
